On behalf of the OU Daily, we partnered with Beanstalk Coffee & Sno to run a campaign featuring three items: a snow cone (Sno-U Daily), coffee (Freedom of the Press) and an energy drink (News Flash). I met with the business owner, Adrian, helped come up with the items, created the designs and helped conceptualize and create the videos.
The Best of Norman is an annual guide the OU Daily creates that highlights local businesses in Norman. I headed a team that reimagined the guide, taking it from 90 nominees across 30 categories submitted by staff members to 312 nominees across 80 categories, all submitted and voted by the community. I ran the social media marketing for the Best of Norman form, created sponsored articles to go in the guide, designed some of the pages and managed the Best of Norman event from ideation to execution.
